Deoketti started with a mission to reunite humanity with a better night’s sleep. People often think of sleep as the third pillar of good health alongside diet and exercise. In truth, sleep is the foundation on which those two other pillars will sit. We spend around a third of our lives sleeping. And more than water and food, we need it because a full night’s sleep is one of the most crucial things you can do for your body.

Unfortunately, shopping for a good mattress in a traditional mattress store can be a living nightmare. You walk into a store expecting a confusing experience, but you don’t expect the 35 models offered to be basically the same product with different labels. Needless to say, pushy salespeople at the mattress store can be annoying and they don’t really care about you buying the right product that will fit your needs. They care about earning their hefty commission. Deoketti is staying away from the traditional mattress industry by bringing a whole new shopping experience online.

We believe that everyone is entitled to a better night’s sleep. Hence, we came up with a simple yet friendly business model: Produce the best mattress possible at a friendly price, sell a single model, and deliver it swiftly, for free, with a 100-night trial period.